Spot Fake Influencers (for free)

So your boss just asked you to “go find some influencers” for a campaign coming up. Seems easy at first, but you find it’s quickly overwhelming – there are tons – but you slug through a few 60-80 hour weeks. You can do it! (Just not all the time). But what if you screw up? Used to be there was so little visibility into influencer campaigns like engagement, comments, etc. But now the CMO is checking out the posts and asking for those pesky metrics – you know the ones – KPIs, ROIs, conversions, share of voice…So the stakes...

The 3 Best Ways to Engage With Influencers this Holiday Season

It’s the most wonderful (and busiest) time of the year for marketers. The holiday season is quickly approaching and you are working as diligently as the elves in Santa’s workshop to make sure this season counts in a big way for your brand. Because this is one the biggest time of the year for campaigns and advertisements, it becomes easy for audiences to get overwhelmed, banner blindness, and jaded. Consumers will drive by billboards on their commute home and notice nothing, they will change the channel when a commercial comes on during one of their favorite holiday movies, and...

Our Favorite Influencers for Holiday Campaigns

There are many different reasons why you might want to leverage influencers for your holiday campaigns. Deciding your goals is always the first step in choosing those influencers. Perhaps you are seeking to boost awareness of your brand. Therefore you look for reach in the influencer’s audience. Maybe your goal is to convert sales, and to focus on a specific audience and an influencer with strong engagement. Here’s the big secret to influencer marketing: the sweet spot is when you can find an influencer and can do both things in one simple post. Of course by now we have...

The Demogorgon in the Influencer World

Like the interdimensional demon in Stranger Things, there’s a monster lurking in the walls of your Influencer team. That beast in the room – complacency – is the one saying, “this is the way we’ve always done it.” Well, as you get ready for Season 2 this Friday, ask yourself this: Do billboard buyers pore over more data than your influencer team? The answer is probably yes; and that’s sort of okay for now. You’re actually in the majority – but it’s a majority quickly decaying in a market zooming past $5 billion. Don’t look so glum (or defensive)!...

Can Stranger Things 2 Revive Snack Pack (Again)?

Finished. Used-up. Catatonic. Knackered. These reductionist, ugly missiles paint a bleak portrait of your future. You were the king of frozen dinners or canned meats or lip balm. You were the go-to for canvas tennis shoes or aftershave. But now, they label you a “laggard brand”. And that tugs at your soul like a Dementor’s kiss – you’re just as good as that gluten-free, paleo-organic coconut oil lip balm that’s sucking away your market share, your budget, and your career. But even with a barren budget, you can recover. Realize that you are the one you have been waiting...