The End of the Great Impression

When Impressions Were King Rumpled CFOs from time immemorial (or at least 1960) have raked their fingers through thinning hair trying to understand the value of “awareness campaigns”. CMOs, chin forward, lay out a dizzying buffet of data designed to fill you up fast, so you keep your seat, feeling guilty at whatever-it-was you just ate. Relief was on its way, though. In 1994, AT&T had the first display ad with a clickable link, ringing up a whopping 44% click-through rate. At 9:05am the next day, delighted CFOs dashed down fluorescent halls waving the Wall Street Journal article under...

How to Troubleshoot on Your Influencer Campaign

Working with humans means you get authenticity, but also complications you don’t encounter with programmatic ad platforms. These imperfections are what make influencer marketing feel genuine, but sometimes they can get you in serious trouble. So how do you keep the authenticity of working with humans, without the errors? First of all, you won’t. You should expect a few bumps in the road, and learn that the best thing you can do is know how to handle situations when they arise. This is how to troubleshoot your influencer campaign. Can’t Find the Right Influencer… There are millions and millions...

No Summer Vacations with Influencer Marketing

Every brand has their peak season. Whether you are a grilling company that focuses on advertising in the summer or a candy company that pops up all over social in October, every marketer knows what time of the year it is best to be in eyes of the consumer. But when it comes to influencer marketing, hardly any of the rules for traditional advertising still apply. You already know how important it is to tap into the world of influencer marketing, but here’s why it could benefit you even in your off season. Consider Ambassadors Ambassadors are creators that...

Highly Regulated? Here’s the Non-Shady Way to Make Influencers Work

As Influencer Marketing continues to carve bigger slices into the budgets of consumer brands to take advantage of a hot new channel, other industries are gazing out the window, longing to play. Prescription drugs, banking, and insurance realize they need to leverage social influencers; their future buyers don’t trust anything that comes from a brand’s content creators.  So how can highly regulated industries (“HRIs”) shift to influencers when there are so many federal restrictions? How can they possibly satisfy their legal teams so that they’re not leaving gaping holes in liability? There is an approach – and it can...

Mattr Expands Influencer Marketing Solution with Content Review and Editing Feature

Today Mattr expanded the capabilities of its influencer marketing solution by adding a content review and editing feature, enabling enterprise brands, especially those in highly regulated industries (HRIs), to more easily manage influencer programs. For years, enterprise brands in HRIs such as banking, finance, healthcare, insurance, and pharmaceuticals, have struggled to deploy influencer marketing programs due to the legal restrictions they face in marketing their products and services. They have to pay very careful attention to what is said and not said in their marketing campaigns, making it difficult to allow external influencers to play any role in building...