The Pros and Cons of Micro, Macro, and Mid-level Influencers

Deciding on the perfect influencer has proven to be one of the most difficult parts of creating a successful influencer marketing campaign. Location, audience psychographics, age, gender — these are just a few of the qualities you have to take into account when choosing the right person to represent your brand. But before you can look for any of those aspects, you have to decide if your influencers will be micro, macro, or mid-level. You might think the biggest determining factor to choosing between a small or large influencer is going to be your budget, but there are many...

When and How to Use Hyperlocal Influencers

By now you’ve most likely heard of micro influencers. Most brands and agencies are beginning to recognize that they are a small but mighty force needed in the industry. Micro influencers usually have niche audience based on a shared common interest in topics like recipes, beauty, or travel. However, sometimes that shared quality doesn’t necessarily have to be an interest at all, but rather their location. These influencers are known as “hyperlocal” influencers. Hyperlocal influencers can be bloggers, mothers, fathers, or just citizens of a city or neighborhood who have gained influence by being a voice within their community....

Why You Shouldn’t Be Ignoring the Dogs of Instagram

Some of the most followed and cherished Instagram accounts out there belong to animals. Grumpy looking cats, rescued foxes, hedgehogs wearing clothes; but none more so than the dogs of Instagram. There are tens of thousands of profiles belonging to these furry creatures of every size, shape, and personality. Chances are you, and everyone you know, follows at least one of these influential pups on social media. You see them everyday, always scrolling past their uploads liking their pictures and “awwing” at their adorableness, and in your mind, you don’t see them as “influencers.” But why? They have the...

Mattr Integrates Blockchain-Based Ethereum Architecture to Help Marketers Maintain Compliance with Federal Regulations

AUSTIN, Texas – April 10, 2018 – Today Mattr announced the creation of a module within its influencer marketing platform that marketers can use to prove that they, and any partners they work with, are in compliance with federal social media marketing regulations. Compliance with federal regulations has been challenging for marketers since the Federal Trade Commission introduced social media guidelines stating the disclosures necessary for sponsored posts in 2015. Since then, 90% of paid endorsements were undisclosed by the brand or influencer involved. In 2017, 93 brands and influencers were contacted by the FTC about undisclosed sponsored posts....

Cleaning Up With Dad Influencers

Close your eyes and picture a cleaning commercial; Windex, Dirt Devil, Bounty, etc, it doesn’t matter. Now picture a cooking commercial. Who comes to mind advertising the product? It’s a woman, isn’t it? A middle aged, stay-at-home mother in an earth tone cardigan and perfect hair, most likely. Before you feel guilty for jumping to conclusions, know that it’s not your fault. Nearly every cleaning or cooking ad we see is centered around women. Now, I know what you’re thinking–this is just business. Women do a majority of the housework so they are who you should be marketing to....