Spot Fake Influencers (for free)

So your boss just asked you to “go find some influencers” for a campaign coming up. Seems easy at first, but you find it’s quickly overwhelming – there are tons – but you slug through a few 60-80 hour weeks. You can do it! (Just not all the time). But what if you screw up? Used to be there was so little visibility into influencer campaigns like engagement, comments, etc. But now the CMO is checking out the posts and asking for those pesky metrics – you know the ones – KPIs, ROIs, conversions, share of voice…So the stakes...

The 3 Best Ways to Engage With Influencers this Holiday Season

It’s the most wonderful (and busiest) time of the year for marketers. The holiday season is quickly approaching and you are working as diligently as the elves in Santa’s workshop to make sure this season counts in a big way for your brand. Because this is one the biggest time of the year for campaigns and advertisements, it becomes easy for audiences to get overwhelmed, banner blindness, and jaded. Consumers will drive by billboards on their commute home and notice nothing, they will change the channel when a commercial comes on during one of their favorite holiday movies, and...