The End of the Great Impression

When Impressions Were King Rumpled CFOs from time immemorial (or at least 1960) have raked their fingers through thinning hair trying to understand the value of “awareness campaigns”. CMOs, chin forward, lay out a dizzying buffet of data designed to fill you up fast, so you keep your seat, feeling guilty at whatever-it-was you just ate. Relief was on its way, though. In 1994, AT&T had the first display ad with a clickable link, ringing up a whopping 44% click-through rate. At 9:05am the next day, delighted CFOs dashed down fluorescent halls waving the Wall Street Journal article under...

How to Troubleshoot on Your Influencer Campaign

Working with humans means you get authenticity, but also complications you don’t encounter with programmatic ad platforms. These imperfections are what make influencer marketing feel genuine, but sometimes they can get you in serious trouble. So how do you keep the authenticity of working with humans, without the errors? First of all, you won’t. You should expect a few bumps in the road, and learn that the best thing you can do is know how to handle situations when they arise. This is how to troubleshoot your influencer campaign. Can’t Find the Right Influencer… There are millions and millions...

No Summer Vacations with Influencer Marketing

Every brand has their peak season. Whether you are a grilling company that focuses on advertising in the summer or a candy company that pops up all over social in October, every marketer knows what time of the year it is best to be in eyes of the consumer. But when it comes to influencer marketing, hardly any of the rules for traditional advertising still apply. You already know how important it is to tap into the world of influencer marketing, but here’s why it could benefit you even in your off season. Consider Ambassadors Ambassadors are creators that...