Best Millennial Influencers for Back-to-College Campaigns

It’s only the start of summer, but it’s never too early to start thinking about back-to-school shopping–ESPECIALLY if your back-to-school target market is college students.  According to the National Retail Foundation, consumers will spend about $27 billion this year on back-to-school shopping, but $48.5 billion on back-to-college shopping! How, you ask?  Well a lot more goes into back-to-college than just clothes and pencil bags –Students now have to look at things like laptops, furniture, and even kitchenware. It is the first time many students will be on their own and there are products they don’t even think about needing...

Use This 1 Weird Trick to Find Amazing Back-to-School Influencers!

I CANNOT believe you clicked on that headline! But rest assured; no endless clicking and credit card will be required to learn the “1 weird trick.” So let’s melt through the belly fat and get to it. The reality: Back-to-school campaigns can be the most boring projects of the year. Back-to-college? Lots of options – will millennials want a futon or bed? Mac or PC? They will be picking out the clothes, thank you very much. It used to be so easy (and inexpensive) for parents. But back-to-school is notebooks, calculators, pens/pencils, a new lunchbox to replace the moldy...