Are There Fake Instagram Followers, (too)?

In short, of course you can buy followers on Instagram–this is America! You may have read the NYTimes article on The Follower Factory – essentially celebrities and jumbo social influencers are buying followers and retweets for Twitter. When brands pay influencers with fake followers, it’s like when the server pours you half a glass of red wine and charges you full price. Except in this case, you can’t see that the glass is half full of cheap wine instead of a big silky and dusty Napa cab. Although only Twitter was used, it is a valid concern for other...

What Influencers Wish Brands Knew

If these last couple years have taught us anything, it’s that influencer marketing is here to stay. It is no longer just a fad that a few brave brands dabble in during the holiday season. Marketers everywhere are taking influencer marketing seriously and learning how to build relationships that will help them create long term success in it. A critical part of this success comes from creating a good relationship between the brand and the influencers that represent them. Because of the “middlemen” in campaigns, often times brands and influencers go the entire campaign without direct communication. So we...

The Wackiest Influencer Predictions for 2018

Prediction time is sadly predictable. But listening to the 2018 predictions by my favorite Trekkie nerds at The Skeptics Guide to the Universe gave me an idea on how best to lay out my predictions for the influencer industry in 2018. Most predictions are one way or the other: gimmes – high probability trending events – or whackjob, conspiracy theory stuff like, “The advancements of medicine will raise humans’ life expectancy up to at least 200 years of age.” The former is boring but could be informative while the latter is amusing and sometimes thought-provoking. Both can lead you...

‘Twas the Night Before Your Campaign

‘Twas the night before your campaign and the office is bustlin, Your account team and marketers long have been hustlin; Your influencer’s posts will soon go live, In hopes that the likes and engagement arrive. When tonight you are working instead of in bed, You’ll see visions of sales dance in your head; The holidays are filled with ads all about, But with influencers, your campaign is sure to stand out. The statistics and data are all that you need, In order to make sure this campaign will succeed. Credibility, transparency, and audience insights! Happy influencer marketing to all,...

Spot Fake Influencers (for free)

So your boss just asked you to “go find some influencers” for a campaign coming up. Seems easy at first, but you find it’s quickly overwhelming – there are tons – but you slug through a few 60-80 hour weeks. You can do it! (Just not all the time). But what if you screw up? Used to be there was so little visibility into influencer campaigns like engagement, comments, etc. But now the CMO is checking out the posts and asking for those pesky metrics – you know the ones – KPIs, ROIs, conversions, share of voice…So the stakes...